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The digital advertising landscape is constantly plagued by fraudulent activities that manipulate both advertisers and publishers. This article delves into the complex world of ad fraud, offering a comparative analysis of prevalent tactics employed by perpetrators and outlining effective countermeasures to mitigate these threats. We will explore var

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers rapidly place bids to acquire ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their advertisement is d

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